Unit+2

Back to Archive =Persuasion, Advertisement, and Documentary =

Weeks 7-18
=KUD Goals =
 * **Know** || **Understand** || **Do** ||
 * Identify and use Logos, Pathos, and Ethos.

The common techniques that advertisers use to persuade an audience.

How to conduct a formal interview.

How to edit together interviews and footage to create a documentary that is visually compelling. || Demographics affect the choices that advertisers make.

Persuasion is achieved through the careful blending of rhetorical techniques, including logos, pathos, and ethos.

The advertisement industry is huge and directly influences culture through both overt and covert means.

An editor's choices make a direct commentary on a production.

Documentaries are rarely, if ever, objective.

Bias in the news comes from both inclusion and exclusion.

Documentarians must frequently make ethical choices in their pursuit of a subject matter. || Develop the "People in Your Neighborhood" Schoolwide Lesson

Develop the "This is Homecoming" Documentary

Keep an Advertisement Awareness Journal

Conduct a rhetorical analysis of a speech.

Analyze advertisements for techniques and logos/pathos/ethos.

Reflect on The Merchants of Cool

Develop, test, and revise advertisements that appeal to demographics, use identifiable techniques, and use logos/pathos/ethos to persuade.

Create a documentary profile of a person who has contributed to the school community.

Reflect on Documentary Technique in Bowling for Columbine.

Analyze a documentary for Point of View Characteristics. ||

=Daily Activities/Assignments =
 * **Blog Dates: **
 * **September 26-October 17 **
 * **October 18-November 15**
 * **November 16-December 14 **
 * **Forum Discussion Topics: **
 * Advertising Demographics
 * Advertising Types
 * Persuasive Techniques
 * <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Objectivity/Subjectivity
 * <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Interviewing
 * <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Documentary Filming Styles
 * <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Documentary Ethics
 * <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Documentaries and Reality TV
 * <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Documentaries and Reality TV

= = =<span style="color: #800080; font-family: 'Courier New',Courier,monospace;">Larger Assignments = = = = = =<span style="color: #800080; font-family: 'Courier New',Courier,monospace;">Samples of Student Work =
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Logos Pathos Ethos ===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">**Rhetorical Analysis of a Speech** ===
 * ===**<span style="font-family: 'Comic Sans MS',cursive;">Ad Industry: Demographics **===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Types of Advertisements ===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Advertisement Analysis Presentation ===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Merchants of Cool Video/Reflection ===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Develop Advertisements ===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Profile Project ===
 * ===**<span style="font-family: 'Comic Sans MS',cursive;">Characteristics of a Formal Interview **===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Introduction to Documentaries ===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Documentary Filmmakers ===
 * ===<span style="font-family: 'Comic Sans MS',cursive;">Documentary Analysis ===
 * **<span style="font-family: 'Comic Sans MS',cursive;">People In Your Neighborhood (Class Project) **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Part 1 **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Part 2 **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Merchants of Cool Reflection **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Exceeds Expectations [[file:Merchants Exceeds.pdf]] **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Meets Expectations[[file:Merchants Meets.pdf]] **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Below Expectations[[file:Merchant Below.pdf]] **
 * <span style="color: #008080; font-family: 'Comic Sans MS',cursive;">**Advertisements**
 * **<span style="color: #008080; font-family: 'Comic Sans MS',cursive;">Exceeds Expectations **
 * **<span style="color: #008080; font-family: 'Comic Sans MS',cursive;">Meets Expectations **
 * **<span style="color: #008080; font-family: 'Comic Sans MS',cursive;">Below Expectations[[file:AdBelow.pdf]] **
 * **<span style="font-family: 'Comic Sans MS',cursive;">This is Homecoming (Please see DVD...the final product was over an hour long) **
 * **<span style="color: #008080; font-family: 'Comic Sans MS',cursive;">Profile Project **
 * **<span style="color: #008080; font-family: 'Comic Sans MS',cursive;">Exceeds Expectations **
 * **<span style="color: #008080; font-family: 'Comic Sans MS',cursive;">Meets Expectations **
 * **<span style="color: #008080; font-family: 'Comic Sans MS',cursive;">Below Expectations **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Documentary Analysis **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Exceeds Expectations[[file:DocuExceeds.pdf]] **
 * **<span style="font-family: 'Comic Sans MS',cursive;">Meets Expectations[[file:DocuMeets.pdf]] **
 * <span style="color: #008080; font-family: 'Comic Sans MS',cursive;">**Below Expectations[[file:DocuBelow.pdf]]**
 * **<span style="font-family: 'Comic Sans MS',cursive;">Documentary Unit Rubric **
 * <span style="color: #008080; font-family: 'Comic Sans MS',cursive;">**Profile Rubric**